Paid demand

Google Ads — High Intent Lead Generation

A ₹1,00,000 monthly media budget allocated across four HVAC demand pockets, measured on qualified leads rather than clicks.

Illustrative demo data

Monthly Media Budget

₹0

Demo allocation

Total Clicks

+16.2%

Total Leads

+24.1%

Qualified Leads

+29.8%

AHU / HVAC Manufacturing

Budget ₹35,000 / month

Clicks: 1,240
Leads: 32
Qualified: 18
Cost / lead: ₹1,094

56% qualified

Cleanroom / Pharma HVAC

Budget ₹30,000 / month

Clicks: 820
Leads: 24
Qualified: 15
Cost / lead: ₹1,250

63% qualified

Industrial HVAC

Budget ₹20,000 / month

Clicks: 640
Leads: 18
Qualified: 10
Cost / lead: ₹1,111

56% qualified

Service / AMC

Budget ₹15,000 / month

Clicks: 480
Leads: 22
Qualified: 11
Cost / lead: ₹682

50% qualified

Campaign performance

Spend, leads and qualified leads by campaign

AI Insight

Increase spend on Cleanroom / Pharma HVAC because its qualified-lead ratio is currently strongest — 15 of 24 leads qualified, against a portfolio average of 56%.