Performance
Campaign Analytics
One view of every rupee spent across search, ads and social — measured on qualified leads and pipeline, not impressions.
Illustrative demo dataTotal Spend
₹0
August demo budget
Qualified Leads
0
+29.8%
Cost / Qualified Lead
₹0
−18.4%
Pipeline Generated
₹0.0 L
+23.6%
Pipeline contribution
₹ lakh generated by campaign
Lead quality trend
Total, qualified and hot leads by month
Campaign efficiency
Spend against qualified outcome
| Campaign | Spend | Leads | Qualified | Cost / qualified | Pipeline | Verdict |
|---|---|---|---|---|---|---|
| AHU / HVAC Mfg | ₹35,000 | 32 | 18 | ₹1,944 | ₹14.2 L | Scale |
| Cleanroom / Pharma | ₹30,000 | 24 | 15 | ₹2,000 | ₹16.8 L | Optimise |
| Industrial HVAC | ₹20,000 | 18 | 10 | ₹2,000 | ₹9.4 L | Optimise |
| Service / AMC | ₹15,000 | 22 | 11 | ₹1,364 | ₹4.6 L | Scale |
AI Insight
Cleanroom / Pharma HVAC returns ₹16.8 lakh of pipeline on ₹30,000 of spend — the strongest ratio in the portfolio. Service / AMC generates cheap leads but low value, so it should be run for retention rather than growth.